Top Online Marketing Trends for Small Businesses in Accra

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Ghana has become more digitalised than ever, thanks to the growing penetration of internet services and smartphones. So it’s no surprise that digital entrepreneurship has increased exponentially in Accra, with small businesses taking advantage of online marketing strategies to drive growth. Therefore, to remain relevant in the increasingly competitive environment, it’s important to stay ahead of the trends shaping the online marketing space. With that being said, here is what you should look out for in 2024 if you want to effectively harness online marketing for small businesses in Accra.

1. Search engine optimization (SEO) for local visibility

There’s no denying the importance of SEO for attracting clients or customers in your business. Therefore, it’s no wonder that it has become a marketing trend among small businesses in Accra. These days, they are prioritising creating and optimising their Google My Business profiles to appear in local search results while using reviews and ratings to win over potential customers.

But that’s not all – they are also focusing on localised content marketing. This simply means they are creating blog posts and web pages tailored to the interests and needs of Accra residents, as this helps their sites rank higher on search engines.

2. WhatsApp Business as a communication tool

WhatsApp is no longer limited to social interactions in recent times; WhatsApp Business has now evolved to be a crucial communication tool between small business owners and their customers or clients. This app comes with such as automated messages, product catalogs, and status updates, which allow businesses to maintain a professional image while engaging with clients in real-time.

In addition to this, business owners can use it to create and send tailored offers and updates to customers, creating a personalised shopping experience. Likewise, it’s a great tool for managing orders and providing customer support efficiently, as it is simple and accessible.

3. Increase in social media marketing

It’s pretty common to find many small businesses in Accra on social media, especially TikTok, Facebook, and Instagram. This is because social media marketing is now on the rise. Now, short-form videos, such as reels and TikTok videos, are popular among the younger demographics in Accra, and small businesses are using them to showcase their products, services, and behind-the-scenes operations. Moreover, they are partnering with local niche influencers in a bid to build credibility and reach a broader audience.

So what are you waiting for?

Hop on the train of emerging trends and attract your ideal client base. Fortunately, we are here to help you unlock the full potential of your business by transforming your customer relationships into long-term success. Feel free to call us today at +233 548334499 or email us at [email protected].

 

 

 

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